Welcome to LA Wheel

custom finishes for wheels

  • All About L.A. Wheel and Tire's New WinterChrome™ Finish

    Black WinterChrome™ & SnowChrome™ Black WinterChrome™ & SnowChrome™

    L.A. Wheel and Tire is proud to announce our new WinterChrome™ finish!  WinterChrome™ comes in two styles: SnowChrome™ (standard WinterChrome™, looks like chrome) and Black WinterChrome™ (Black PVD Chrome, looks like black chrome).

    Unlike traditional chrome, WinterChrome™ is a very durable, lustrous finish because it uses a PVD process for application (otherwise known as "Physical Vapor Deposition").  This process ends with a protective clear coat and UV-resistant shielding, that ultimately means the chrome won't color shift like cheaper chrome processes, and won't peel after a few years.

    L.A. Wheel still offers chrome, because our chrome is the best in the industry.  But even at it's best, any traditional chrome process is made to be a show-quality finish. Ours lasts a long time and is more durable than others, but WinterChrome™ is simply the most durable finish that looks like chrome.

    WINTERCHROME™ TRAITS

    • More durable than traditional chrome!
    • Resists corrosion!
    • No color shifting!
    • Environmentally friendly process!
    • "The 5 Year Simple Warranty": no fine print and even covers corrosion!

    THE WINTERCHROME™ ADVANTAGE

    WinterChrome™ represents the 21st Century way to combine the brilliant look of traditional chrome with the durability of powder coated wheels. And, as a bonus, WinterChrome™ is a "green," environmentally friendly process, using no hazardous materials and producing no hazardous waste.

    Traditional chromed wheels, look gorgeous out of the box, just like our WinterChrome™ wheels. But, in traditional chrome, the metal is exposed to the atmosphere and environment. That can result in corrosion or oxidation, which can pit the wheel and ruin the finish.

    Unlike traditional chromed or polished aluminum, our WinterChrome™ wheels will not oxidize, fade or discolor when exposed to road salts, the ocean air environment or brake dust. They cleanup easily with soap and water and make maintenance a breeze.

    SnowChrome™ vs. Triple Trivalent Chrome SnowChrome™ vs. Triple Trivalent Chrome

    Proven and Tested

    The WinterChrome™ process has passed each of nearly 50 tests prescribed by GM, Chrysler, Ford and Toyota for the quality and durability of painted wheels. [Many of these tests impose far more stringent requirements than OEMs require for chrome finishes.]

    In each case, the WinterChrome™ process met or exceeded the OEMs known requirements.

    This process was also tested against traditional chrome on board the USCG Cutter Barracuda, stationed in Eureka, California for more than a year. In this harsh environment, the traditional chrome fixtures pitted and flaked within months even with the professional care of USCG sailors. But, the WinterChrome™ fixtures still looked as good a year later as the day they were put into service.

    L.A. Wheel 's WinterChrome Process

    L.A. Wheel has implemented its WinterChrome™ technology process to provide a durable, bright, corrosion-safe finish. It also allows us to offer an environmentally friendly alternative to traditional electroplated chrome wheels. The WinterChrome™ process uses no hazardous materials and produces no hazardous waste.

    The WinterChrome™ process combines the best corrosion proofing features of powder coating with the shine and bling of real chrome to produce truly classic chrome finishes with a deep rich appearance much like our traditional triple plate show quality chrome.

    Black WinterChrome™ vs. SnowChrome™ Black WinterChrome™ vs. SnowChrome™

    The WinterChrome™ process creates a durable finish that enables the wheel to exceed the original equipment manufacturers ' warranties. As a result, L.A. Wheel can warrant the finish on the WinterChrome™ wheels for a full five years against pitting and de-lamination due to corrosion, something that is impossible to do on electroplated chrome. In more than 8 years using this process, not a single wheel has come back for warranty due to corrosion!

    The WinterChrome™ process should not be confused with cheaper PVD imitations. In the other processes, there is only a single alloy coating, consisting primarily of aluminum, one of the easiest metals to corrode and oxidize. In our two-stage WinterChrome™ PVD process, the first coating consists of a proprietary corrosion resistant alloy. Then, to get the shine and bling of real chrome, the second coating is pure chromium. This patented process has been field tested years longer than other PVD process with outstanding results. That is why we can offer the best warranty in the business, one which even covers pitting and flaking due to corrosion!

    1. First, we inspect the wheel to make sure it is round and true to factory specifications. Then,
    2. We strip any paint from the wheel and, if necessary, we polish the wheel to remove cosmetic blemishes and provide a smooth surface. Then,
    3. We clean the wheel in a soap bath to remove dirt and polishing compound. Then,
    4. We preheat the wheel to remove any gases in the alloy that might out-gas and form bubbles during the remainder of the WinterChrome™ process. Then,
    5. We apply and cure a special wheel grade hybrid powder coat to provide a smooth substrate that adheres well to the aluminum in the wheel and that will accept the metal coatings in the following steps.
    6. After all this preparation, the wheel is ready to be placed in to into a Physical Vapor Deposition (PVD) vacuum chamber for the patented finish process.
    7. In the PVD chamber, after evacuating the atmosphere, we excite a special corrosion resistant alloy, and the excited molecules are vacuum deposited on the wheel.
    8. After the corrosion resistant layer has been deposited, the chamber is evacuated again, and then real chrome is added, excited and vacuum deposited.
    9. Next, we apply an acrylic powder clear coat to preserve and protect the finish.
    10. Finally, the wheel is inspected and polished to a high luster so we can ship a wheel with the best combination of beauty and durability available.
    BMW M5 with L.A. Wheel WinterChrome™ finish BMW 5-series with exclusive WinterChrome™
  • The Benefits of Powder Coating Your Wheels thru L.A. Wheel and Tire

    Green Powder Coated Wheel Green Powder Coated Wheel

    Many customers can't resist the lustrous shine of our exclusive, trivalent triple chrome finish, but plenty of people are fans of the sportier custom look and durability of a fine powder coat finish. Finally, with L.A. Wheel and Tire's Powder Coat Wheel Exchange Program, you don't have to pay for both new wheels and a new finish. Our exchange program helps you save 50% or more of the cost of buying new Powder Coated OEM factory wheels, and you don't even have to send us your wheels for powder coating first!

    Powder Coating gives wheels a very strong, durable finish that can be delivered in almost any color imaginable. Our custom Powder Coat finish withstands the road and driving environment better than paint, and provides corrosion resistance from road salts, brake dust residue, and other chemicals. To put it simply, our Powder Coating process shows excellent resistance against peeling, cracking, fading, nicks and minor abrasion. It has excellent uniformity without sags, drips, or other surface irregularities.  Read more about the process itself in this article (i.e. click there!).

    L.A. Wheel and Tire Kicks the Competitors to the Curb

    We stand out from the pack in four ways:

    1. We are not generic powder-coaters who happen to do wheels on the side. We are the OEM factory wheel experts, known internationally for our knowledge, quality, and customer service.
    2. We have a commitment to Five Star customer service, making your satisfaction our number 1 priority.
    3. Our exclusive best-in-the-industry processes let us provide the highest quality Powder Coat finishes for our wheels.
    4. We do all of this at prices that can be more than 60% cheaper than dealerships because of our huge stock of wheels and excellent network of providers. In fact, we do some of the custom work for the dealers, so why not come to the source?

    Check out our cool video of the powder coating process!

    Powder Coat Finishes

    The sheer variety of possible powder coat colors and textures is staggering, but we can give you a few ideas.  Here's our "standard" variety of colors:

    • High Gloss Black
    • Semi Gloss Black
    • Soft Gloss Black
    • Satin Gloss Black
    • Flat Black
    • Texture Black
    • Bengal Silver
    • White
    • Bronze
    • Graphite Grey

    And as if that weren't enough (it's not!), you can take a closer look at the pictures below to see a whole lot more:

    Primary Color Wheel Click to enlarge - Primary Color Wheel
    Metallic Color Wheel Click to enlarge - Metallic Color Wheel
    Textured Color Palette Click to enlarge - Textured Color Palette

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    Want Custom Powder Coated wheels like these? Please visit us at:

    www.LAWHEEL.com or call

    1-800-584-2832 (toll free in the U.S.) or (818)-626-8867

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    For more info:

  • New Hybrid Finishes from L.A. Wheel and Tire

    Purple "Team" Chrome Hybrid Purple "Team" Chrome Hybrid

    When Black Chrome wheels became all the rage, L.A. Wheel and Tire one-upped everybody's vehicle when we released our Black WinterChrome™ finish, a more durable form of chrome that's also environmentally friendly.  While Black Chrome and  WinterChrome™ are still hot sellers (that's kind of like the understatement of the year!), we're looking to the future.  And what do we see, you might ask?

    Tons of new colors, textures, and "hybrid" finishes that combine different coatings to create unique new effects.

    Imagine wheels that sparkle as the sun hits them, reflecting light with an eye-catching gleam (burning out onlookers' retinas is optional ;) ).

    Imagine wheels that have the mirror-like show quality finish of chrome, but come in a huge assortment of colors.

    Imagine powder coated wheels that are slick and smooth, more like silk than the common textures of today.

    That future is now!

    We've got a slew of exclusive colors and textures that have just come in, and we're making them available to you!  If you contact us, we'll give you all the info you need on getting these amazing new finishes on your wheels, to make your car, truck or SUV look unique and stylish in ways never before dreamed!

    The gallery below shows several of our exclusive Hybrid Chrome/Powder Coat finishes, as well as some of our more colorful Powder Coat finishes!

    *****

    Want Custom Hybrid Finish wheels like these? Please visit us at:

    www.LAWHEEL.com or call

    1-800-584-2832 (toll free in the U.S.) or (818)-626-8867

    Check out some more pix to see some of the variety we have.  Contact us with your own ideas, too!

    Don't forget to FULL SCREEN this slideshow (square button on the bottom-right) to get the full effect of these AMAZING new finishes.  Thanks to Chris for the phenomenal photos.

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    Like what you see?  Tell us in the Comments below!

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