black chrome

L.A. Wheel Store Logo

For those of you just joining us, we have recently launched the new L.A. Wheel Store at www.LAWHEEL.com/store.  This is your one-stop shop for everything relating to custom finished wheels and wheel accessories, including Chrome OEM Wheels, Powder Coated Wheels, Chrome and Polished Lug Nuts and Bolts, wheel care products, and more.

Some of you may remember that we launched a store some time ago (back in December of 2010).  While we got some great feedback on it, we ultimately realized that it didn't have the power and flexibility that our customers require for such an important -- and, let's be honest, expensive -- product like custom finished OEM wheels.  You need to be secure in the knowledge that the information on the wheel is 100% accurate, and you need to be able to make certain choices: choosing center caps with a color crest logo versus a blank chrome cap, or choosing to buy the correct chrome lugs to match the show-quality finish of our Triple Trivalent Chrome of our OEM wheels.

To that end, we've made the new store on an entirely new framework, one that's tried and true.  **GEEK ALERT!** It's called Magento, and it's a community-shared shopping cart setup that is incredibly flexible, incredibly powerful, and is used by some of the biggest names in eCommerce.  You should expect nothing less than the best, and L.A. Wheel's commitment to 5-star Customer Service extends to your online buying experience.  That's why we only used eBay and Amazon in the past: they are 100% tried and true, used by millions of people every month (or maybe even week, by this point!).  So it is for the L.A. Wheel Store, where we use the best technology and have the best, most up-to-date fitment and availability information for OEM wheels in several custom finishes, including:

• Show-quality Triple Trivalent Chrome
• WinterChrome™
• Black WinterChrome™
• Powder Coat
• Hybrid Finish™

Please feel free to take a peek at the new store; we've got a sale up and running as we speak, so you can save 5 to 10% off most products!  You can always contact us or make the sale right there on the site, and you can drop us some feedback by calling, commenting below, or emailing our Webmaster at webmaster@lawheel.com.

We didn't reinvent the wheel...

...We just made it look A LOT better!

Purple "Team" Chrome Hybrid

When Black Chrome wheels became all the rage, L.A. Wheel and Tire one-upped everybody's vehicle when we released our Black WinterChrome™ finish, a more durable form of chrome that's also environmentally friendly.  While Black Chrome and  WinterChrome™ are still hot sellers (that's kind of like the understatement of the year!), we're looking to the future.  And what do we see, you might ask?

Tons of new colors, textures, and "hybrid" finishes that combine different coatings to create unique new effects.

Imagine wheels that sparkle as the sun hits them, reflecting light with an eye-catching gleam (burning out onlookers' retinas is optional ;) ).

Imagine wheels that have the mirror-like show quality finish of chrome, but come in a huge assortment of colors.

Imagine powder coated wheels that are slick and smooth, more like silk than the common textures of today.

That future is now!

We've got a slew of exclusive colors and textures that have just come in, and we're making them available to you!  If you contact us, we'll give you all the info you need on getting these amazing new finishes on your wheels, to make your car, truck or SUV look unique and stylish in ways never before dreamed!

The gallery below shows several of our exclusive Hybrid Chrome/Powder Coat finishes, as well as some of our more colorful Powder Coat finishes!

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Want Custom Hybrid Finish wheels like these? Please visit us at:

www.LAWHEEL.com or call

1-800-584-2832 (toll free in the U.S.) or (818)-626-8867

Check out some more pix to see some of the variety we have.  Contact us with your own ideas, too!

Don't forget to FULL SCREEN this slideshow (square button on the bottom-right) to get the full effect of these AMAZING new finishes.  Thanks to Chris for the phenomenal photos.

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Like what you see?  Tell us in the Comments below!