WINTERCHROME™ -- Exclusively at L.A. Wheel and Tire
L.A. Wheel and Tire announces exclusive distribution of Winterchrome™ and Black Winterchrome™ finishes for nearly any wheel!
March 12, 2010 (Canoga Park, CA) - L.A. Wheel and Tire is proud to announce our exclusive Winterchrome™ finish, available in standard Winterchrome™ (a.k.a. "Snowchrome™") and Black Winterchrome™. This cutting edge finish uses PVD (physical vapor deposition) processes to bond a brilliant finish to wheels that resists corrosion better than traditional chrome plating. Combined with our use of OEM factory wheels, the new Winterchrome™ finish is an excellent way to give your wheel the custom look of a chrome finish that is super-resistant to corrosion and is easy to maintain.
Winterchrome™ wheels have been tested for over 5 years in the harshest winter conditions the U.S. has to offer. Using component technology produced for NASA space shuttles, the Winterchrome™ finish is deposited on the OEM factory wheel surface in three layers (two base layers with epoxy, titanium and zinc, then Laser-etched before a final layer of chrome is deposited as an ultra thin layer of metal in a vacuum). This process assures that the coatings properly cover all of the surfaces, nooks and crannies of the wheel. Finally, to add luster and protection from the environment, a durable clear coat finish is applied and cured. This process lets us combine a brilliant chrome look with great resistance to corrosion, wear & tear.
The Advantage of Winterchrome™ Finishes
Snowchrome™ and Black Winterchrome™ finishes have many advantages over traditional chrome plating as well as other finishes. Aside from being an environmentally friendly way of finishing wheels, Winterchrome™ is much more resistant to corrosion during winter use (thus the name!), salt from coastal areas, gravel chipping, and general peeling. But that's not all!
- Winterchrome™ uses a combination of pure chrome, nickel and titanium for maximum brilliance and adhesion
- Winterchrome™ is easy to clean and maintain - generally, mild soap and warm water should do the trick
- Winterchrome™ shows no color variation during the product life; the color comes from metallization, and doesn't fade
- Winterchrome™ is lighter than traditional chrome plating
- Our Winterchrome™ process makes the finish far more durable than traditional chrome plating
- Our Winterchrome™ process minimizes environmental hazards and waste products that make traditional chrome plating so difficult
L.A. Wheel and Tire makes Winterchrome™ available for all OEM factory wheels.
For questions, comments, or the chance to order a set of wheels for your vehicle in Snowchrome™ or Black Winterchrome™ finish, just Contact us any time!
